Sports Law

Sports law combines a number of legal areas including employment law, commercial law, copyright and personal rights and media law. For years the law firm WILDE BEUGER SOLMECKE has been working together with top athletes, clubs and associations as well as sponsors and marketing agencies from various competitive sporting backgrounds.

Professional athletes find themselves in a unique life position and there is sometimes no time to consider the legal aspects and obligations which arise. Contracts and agreements can have wide-ranging consequences for an athlete’s personal image and freedom. The law firm WILDE BEUGER SOLMECKE has been advising sports personalities for years on areas such as employment law, marketing and sports law. We provide our clients with competent bespoke legal advice and support them step for step.

Our services in the area of sports law include:

A. Athlete management

  • Sponsorship and talent promotion
  • Drafting and analysis of advisor and agent agreements
  • Athlete agreements
  • Representation in club transfer
  • Service contracts and sport-specific employment contracts
  • Enforcement and defence against compensation claims

B. Club management

  • Drafting club constitutions
  • Advice on transfer deals
  • Advice on part conversion to company entity
  • Enforcement and defence against compensation claims

C. Legal relations between athletes and sporting regulators

  • Disciplinary procedure at club and sporting regulator levels
  • Representation in front sporting regulators’ tribunals
  • Appeal of sporting regulators’ decisions
  • Arbitration
  • Doping and penalties

D. Sponsorship

  • Advertising agency agreements
  • Advice on the advantages and disadvantages of sponsorship in comparison to traditional advertising
  • Advertising and marketing
  • Legal advice on sponsoring concepts
  • Image transfer
  • Public relations

E. Contracts with the media

  • Licencing agreements
  • Television and radio rights
  • Static and moving image rights

F. Management of sporting events

  • Event agreements
  • Public viewing
  • Legal advice on ambush marketing and guerrilla marketing
  • Protection and marketing of personality rights
  • Assertion of and defence against compensation claims arising from sporting events

Every project deserves individual legal advice. German lawyers Michael Beuger, Rafaela Wilde, Christian Solmecke and their expert team are available to answer your questions. Call us on +49 (0) 221 / 951 563 0.

Christian Solmecke is a partner at the law firm WILDE BEUGER SOLMECKE. He is the author of numerous legal publications in the area of internet and IT law. He is also an associate lecturer for social media law at the Cologne University of Applied Sciences.

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