Advertising Law

WILDE BEUGER SOLMECKE is your partner in planning and implementing your advertising campaign. Whether in print, on TV or via viral marketing and product placement, you can be creative and we will do the rest.

We can advise you in all aspects of advertising law, whether you a planning a poster campaign or want to use social media.

Our services include:

Advice on copyright law

  • Legally securing advertising concepts and corporate identity
  • Analysis of competitors’ advertising strategies
  • Legal advice on your social media profiles
  • Legal advice on gambling, drafting participation rules
  • Analysis of legal limitations, in particular within EU directives
    • Comparative advertising and deception
    • Protection of minors
    • Data protection
    • Price in accordance with the pricing directive and labelling obligations
    • Discounts and giveaways
    • Product placement
    • Regulations as to sincerity
    • Unfair competition rules
    • Product-specific regulation
    • Media-specific regulation
    • European competition law
  • Drafting and analysis of licensing agreements
  • Advice on e-commerce

Our specialist German lawyer, Rafaela Wilde is available to answer your questions. Call us on +49 (0) 221 / 951 563 0.

Christian Solmecke is a partner at the law firm WILDE BEUGER SOLMECKE. He is the author of numerous legal publications in the area of internet and IT law. He is also an associate lecturer for social media law at the Cologne University of Applied Sciences.

Do you like this article? Feel free to rate it now:

1 Stern2 Sterne3 Sterne4 Sterne5 Sterne (6 Ratings, Average: 4.33 of 5)

Free initial assessment

Use this form to request a free initial assessment. → TIP: If you have received a warning letter or other correspondence, you can attach it directly to your query. This will speed up the assessment.
  • Since we´re calling you for a free initial assessment, we would need to have your phone number.
  • Anything between 09:00 am and 08:00 pm.
  • Please tell us briefly what your query is about. This will make it easier for us to allocate your query to the correct contact person.
  • Drop files here or
    Accepted file types: doc, docx, pdf, txt, rtf, jpg, tiff.
    Please attach your documents through this form field. Allowed file types are .doc, .docx, .pdf, .txt, .rtf, .jpg and .tiff. You can upload a maximum of 5 files. If your document consists of multiple files, please try to merge the files to one file. As an alternative solution you can send your documents via email to info@wbs-law.de.
  • This field is for validation purposes and should be left unchanged.