Trademark transfers

Trademark transfers

In addition to being able to grant a trademark licence the owner of a trademark may also wish to transfer some or all of the rights over the trademark to a third person. Registered trademarks, trademarks acquired through usage and those acquired through high profile may be transferred. Legal provision for such transfers is contained in § 27 of the German Trademark Act.

A company name and logo, however, are not transferrable. The reason for this is because, in contrast to other trademarks, neither a company name nor a logo describes a product or service, but describes a business operation. As company names and logos are linked to business operations, both must be transferred together in order for the trademark to be transferred.

A trademark is often transferred by its owner through a trademark transfer agreement. It is advisable to take legal advice when drafting such an agreement. In this way, you can ensure that all relevant legal aspects are taken into consideration.

Would you like to register a trademark? Do you have general questions about trademark law? We are here to help.

German lawyer Kilian Kost and the expert team at WILDE BEUGER SOLMECKE are available to answer your questions. Call us on +49 (0) 221 / 951 563 0.

Back to Trademark Law

Christian Solmecke is a partner at the law firm WILDE BEUGER SOLMECKE. He is the author of numerous legal publications in the area of internet and IT law. He is also an associate lecturer for social media law at the Cologne University of Applied Sciences.

Do you like this article? Feel free to rate it now:

1 Stern2 Sterne3 Sterne4 Sterne5 Sterne (Not rated yet)

Free initial assessment

Use this form to request a free initial assessment. → TIP: If you have received a warning letter or other correspondence, you can attach it directly to your query. This will speed up the assessment.
  • Since we´re calling you for a free initial assessment, we would need to have your phone number.
  • Anything between 09:00 am and 08:00 pm.
  • Please tell us briefly what your query is about. This will make it easier for us to allocate your query to the correct contact person.
  • Drop files here or
    Accepted file types: doc, docx, pdf, txt, rtf, jpg, tiff.
    Please attach your documents through this form field. Allowed file types are .doc, .docx, .pdf, .txt, .rtf, .jpg and .tiff. You can upload a maximum of 5 files. If your document consists of multiple files, please try to merge the files to one file. As an alternative solution you can send your documents via email to
  • This field is for validation purposes and should be left unchanged.